STUDIES & RESEARCH INSIGHTS

Sharing our knowledge with you.

The KEYLENS Research Center publishes studies and research insights at regular intervals based on its academic research, professional expertise, and project work.

We hope these serve as a valuable stimulus for thought!

Studies

Customer Centricity –
Ergebnissteigerung durch Kundenfokussierung
(Customer centricity – Improving earnings through customer focus)

Dr. Stephan W. Schusser, Prof. Christoph Burmann, 2010

Link 

Web 2.010 – Was Chief Marketing Officers jetzt tun sollten
(Web 2.010 – What Chief Marketing Officers should do now)

Count Archibald von Keyserlingk, Prof. Christoph Burmann, 2010

Link 

Research insights

BEDEUTUNG DER INTERAKTIONSKOMPETENZ
FÜR DIE MARKENFÜHRUNG IM INTERNET
(IMPORTANCE OF INTEGRATION EXPERTISE FOR INTERNET BRANDING)

Position Paper from the KEYLENS Research Center at the University of Bremen 10/2011

Download 

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RECOMMEND PAGE

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CONTACT

KEYLENS Research Center
Prof. Christoph Burmann
Hochschulring 4
28539 Bremen

christoph.burmann@keylens.com
Tel.: +49 (0)421 21 86 65 71