As part of the thirdCMO-Circle staged in conjunction with the FTD, KEYLENS asked customers what they expected from companies' social media presence. Go to study findings (German only)
How do Facebook, Groupon and the like influence traditional customer loyalty programs such as Payback and Deutschland Card? A recent KEYLENS study shows that offline and online customer loyalty complement each other. (German only)
In cooperation with the BVE (the Federation of German Food and Drink Industries) and GfK, KEYLENS is currently conducting an exclusive study on the use of social media in the food industry. (German only)
Strategies for digital communication are the order of the day. They are a must for every company. Benchmark analyses by KEYLENS show how great the gulf really is between requirements and reality, between top and bottom performers.
Behzad Zabeti is the first participant in the new KEYLENS Doctoral Consultant Program, a combination of top management consulting and doctoral studies that is unique in this form.
Munich/Düsseldorf, January 17, 2012 – Dr. Philip Maloney (32) joined the Düsseldorf office of KEYLENS Management Consultants in January 2012 as a Senior Consultant. He is an expert in strategic management consulting and brand management,...
Munich/Düsseldorf, December 14, 2011 – More and more companies are getting into the social web and seeking to dialog with customers there. But what exactly do customers expect from companies' social media activities? In conjunction with the...
Munich/Düsseldorf, October 26, 2011 – Whether we're talking about business flows from customer to user, from an association to a social network, or from enterprise resource planning to the cloud economy, the boundary between the virtual and the...
