Customer Centricity –
Improving earnings through customer focus (German only)

Dr. Stephan W. Schusser, Prof. Christoph Burmann, 2010

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Web 2.010 – What Chief Marketing Officers should do now (German only) 

Count Archibald von Keyserlingk, Prof. Christoph Burmann, 2010

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Internal Branding –
Value-based differentiation of B2B companies (German Only) 

Dr. Jörg Meurer, 4th Indukom Forum
Fürstenfeldbruck, June 30, 2011

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Customer Centricity –
Improving earings through customer focus (German only)

Dr. Stephan W. Schusser, CMO-Circle 2010
Düsseldorf, October 26, 2010

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Web 2.0 tools in German companies (German Only)

Count Archibald von Keyserlingk,
Medientage München
Munich, October 13, 2010

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La dolce vita, no thank you! The Web as a place of conflict for cosmetics manufacturers and customers (German only)

Dr. Jörg Meurer, German cosmetics distributors and marketing association VKE, Berlin, June 22, 2010

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How efficient are Web 2.0 activities in market development (German Only)

Count Archibald von Keyserlingk,
CMO-Circle 2009
Düsseldorf, November 17, 2009

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ROMI – RETURN ON MARKETING INVESTMENT (German only)

KEYLENS White Paper

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The king is dead – long live the king: Customer centricity – Corporate management geared toward customers (German only)

KEYLENS White Paper

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Importance of integration expertise for internet branding (German only)

Position Paper from the KEYLENS Research Center at the University of Bremen 10/2011

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Energy utitlities have more control with social Web (German only)

Tobias Lampe
DOWJONES Energy Weekly, November 18, 2011

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Social Web profile can be a competitive advantage for energy utilities and public services. (german only)

Tobias Lampe
e21.magazin, October 14, 2011

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The Digilux dilemma (German only)

Kilian Manninger
medianet luxury brands & retail, 09/2011

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Social media resonance means more than fans and followers (German only)

Tobias Lampe / Count Archibald von Keyserlingk,
Zeitschrift für Versicherungswesen, August 05, 2011

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Carefully feeling your way (German only)

Tobias Lampe / Count Archibald von Keyserlingk,
Schweizer Versicherung, 08/2011

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How to put your customers at the heart of your business (German only)

Prof. Christoph Burmann / Christopher Kanitz / Dr. Stephan W. Schusser,
absatzwirtschaft, 08/2011

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Substantial Web 2.0 potential for energy utilities (German only)

Count Archibald von Keyserlingk / Tobias Lampe,
ew Zeitschrift, No. 14/2011

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The social media "magnifying glass" requires a strategic foundation (German only)

Tobias Lampe / Count Archibald von Keyserlingk,
Versicherungswirtschaft, June 15, 2011

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A compelling presence on the social Web (German only)

Tobias Lampe,
energiespektrum, 03/2011

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Online strategies for customer programs (German only)

Ingmar P. Brunken, 
salesbusiness, 03/2011

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Where next for master brands? (German only)

Prof. Christoph Burmann / Christopher Kanitz,
pharma marketing journal, 01/2011

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From essential to optional (German only)

Kilian Manninger / Dr. Jörg Meurer, 
Markenartikel, 12/2010

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When is luxury good? (German only)

Dr. Jörg Meurer,
FAZ Special, November 05, 2010

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E-pricing – That certain something (German only)

Ingmar P. Brunken,
Online Handel, September 2010

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Transparency in a complex market (German only)

Kilian Manninger / Dr. Kai-Michael Griese / Michael Lambertz,
absatzwirtschaft, 08/2010

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How to earn money on the Internet (German only)

Ingmar Brunken / Count Archibald von Keyserlingk,
salesbusiness, 08/09.10

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E-commerce: How to get the prices you want (German only)

Ingmar P. Brunken, 
IHK Magazin Wirtschaft, 07/2010

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Tweeting about eye crème (German only)

Dr. Jörg Meurer / Kilian Manninger, 
Markenartikel, 07/2010

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Doctors as the central control parameters (German only)

Prof. Christoph Burmann / Dr. Jörg Meurer / Christopher Kanitz,
pharma marketing journal, 06/2010

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Luxury off the drawing board (German only)

Kilian Manninger,
medianet luxury brands & retail, May 28, 2010

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Exploiting price leeway with customer typologies (German only)

Ingmar P. Brunken / Maximilian Bunke,
salesbusiness, 05.10

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The marketeer as a messenger (German only)

Dr. Stephan W. Schusser,
Indukom, 04/2010

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How to steer luxury brands out of the crisis in a stronger position and learn fundamental things about your brand and customers in the process (German only)

Kilian Manninger,
Marke41, 01/2010

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The customer at the focus of attention (German only)

Dr. Stephan W. Schusser / Christopher Karnitz,
salesbusines, 04/2010

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Respect and trust – How marketeers can make it into management, also in the B2B business (German only)

Dr. Jörg Meurer,
Indukom, 01/2010

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Internal communication, the poor relation (German only)

Katharina Neumann / Count Archibald von Keyserlingk,
Versicherungswirtschaft, October 01, 2009

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Customer clubs – customized (German only)

Dr. Stephan W. Schusser,
salesbusiness, 03/2008

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Advertising alone does not create strong brands (German only)

Oliver Strauss / Count Archibald von Keyserlingk, 
die Bank, 03/2005

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Brand misunderstanding (German only)

Oliver Strauss / Count Archibald von Keyserlingk, 
Versicherungswirtschaft, 21/2004

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Communication alone does not make a brand (German only)

Dr. Peter Lensker,
absatzwirtschaft, 11/2004

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The brand asset (German only)

Count Archibald von Keyserlingk / Oliver Strauss,
FINANCE, 11/2004

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