PRESS RELEASES

Munich/Düsseldorf, March 4, 2013 – Vera Bornemann (30) joined the Munich office of KEYLENS Management Consultants as a project manager in March 2013. She is an expert in brand management and brand strategies as well as product mix strategies and retail concepts, specializing in the trade and fast moving consumer goods (FMCG) sectors.

Munich/Düsseldorf, 19 February 2013 – What are the rules of luxury brand management? They differ from those applying when managing "conventional" brands, as Prof. Christoph Burmann, Prof. Verena König and Dr. Jörg Meurer explain, the authors of the newly published specialist book "Identitätsbasierte Luxusmarkenführung" (Identity-Based Luxury Brand Management, published in German). For what makes luxury brands so fascinating and so appealing are their carefully cultivated brand identities. Creating these brand identities and steering luxury brands exclusively and constantly according to their defining characteristics are key success factors. Luxury brands continue to enjoy high demand, but they need to face up to new challenges such as crises of confidence, social media and green luxury.

Munich/Düsseldorf, December 11, 2012 – Two out of three decision makers in Marketing and Sales are unhappy with the way their brand strategy is delivered in a consistent customer experience. This is one of the findings of a recent study by KEYLENS Management Consultants titled "Excellence in Brand Delivery – For Effective Brands That Come Alive". In this context, companies fail to recognize how important it is for companies to differentiate themselves from the products and services they provide, now more than ever. Saturated markets, rising competitive pressure and growing customer demands contrive to make the tangible experience of brand propositions a success factor in the pursuit of growth and revenues.

Munich/Düsseldorf, October 29, 2012 – four out of five marketing decision-makers in Germany feel increasing efficiency pressure from the company management concerning their work. This is the outcome of a recent study conducted by KEYLENS Management Consultants. The issue of marketing efficiency is therefore high on the agenda of around two-thirds of German companies. In addition to cost savings and maximization of revenue potential, senior management generally expects a more professional approach to marketing. However, less than a third of companies use a key figure model and only one in three is therefore satisfied with marketing budgeting.

Munich/Düsseldorf, January 17, 2012 – Dr. Philip Maloney (32) joined the Düsseldorf office of KEYLENS Management Consultants in January 2012 as a Senior Consultant. He is an expert in strategic management consulting and brand management, especially for luxury brands.