PRESS RELEASES

Munich/Düsseldorf, January 17, 2012 – Dr. Philip Maloney (32) joined the Düsseldorf office of KEYLENS Management Consultants in January 2012 as a Senior Consultant. He is an expert in strategic management consulting and brand management, especially for luxury brands.

Munich/Düsseldorf, December 14, 2011 – More and more companies are getting into the social web and seeking to dialog with customers there. But what exactly do customers expect from companies' social media activities? In conjunction with the University of Bremen, KEYLENS conducted a representative survey of 1,000 consumers and used the findings to derive a number of implications with direct business relevance.

Munich/Düsseldorf, October 26, 2011 – Whether we're talking about business flows from customer to user, from an association to a social network, or from enterprise resource planning to the cloud economy, the boundary between the virtual and the real business world is becoming increasingly blurred. This fact compels even luxury goods companies to adjust their business models and market strategies or to reposition themselves accordingly. But how do they make sure that the interplay between digital and real value chains is efficient? Some initial answers to this quandary are presented in a new study by strategy consultancy KEYLENS Management Consultants on the social media performance of world-famous luxury and lifestyle companies.

Munich/Düsseldorf, October 5, 2011 – Strategy consultancy KEYLENS Management Consultants continues on a steady growth path. On October 1, 2011, three experienced consultants, Matthias von Alten, Stephan Hirschsteiner, and Dr. Kai Wille, joined the KEYLENS offices in Munich and Düsseldorf.

Munich/Düsseldorf, August 31, 2011 – Payback is sold to American Express, Happy Digits is actually scrapped, the Deutschland Card is going nowhere fast, even with parent company Bertelsmann behind it. Whereas conventional customer card programs are stagnating, in the Web 2.0 new platforms and offerings are constantly pushing their way onto the market as ways for companies to keep their customers loyal online.