KEYLENS has something to say! This page contains an overview of our recent press releases. We wish you an interesting and informative read!

March 12, 2014

Munich/Düsseldorf, March 6, 2014 – Household names in the tourism trade met Tuesday, February 25, 2014 to discuss why any increase in overnight stays usually comes at a heavy costs and which strategies could lead companies out of the cycle of low revenues. The third Stratact-Alle Effekt Circle addressed the burning question of: Are the big players eating up the small fry or is it the clever ones who are feeding on the unprogressive? The discussion brought together top managers from Austrian Airlines, Lufthansa City Center, Escapio, the Austrian Travel Association, as well as management consultants Stratact and Keylens. The debate quickly showed that the price war in package tourism offers no profitable future. The market is saturated. Relying on constantly selling more overnight stays is not how companies will make a profit, it will only reduce their income. The way to break out of the cycle of low revenues is to go into customer-centric offerings. Only when offerings are fully attuned to customer needs can potential be exploited to the max.

December 10, 2013

Munich/Düsseldorf, December 10, 2013 – Leading heads of the furniture sector met on Monday, December 9, 2013, to discuss the shape of their industry today and how it could move on from there. The theme of the second Stratact-Alle Effekt Circle was: What's next after 0% finance? CEOs and directors from Interio, Team7, Fashion for Home and the German furniture industry, as well as management consultants Stratact and KEYLENS took part in the discussion. While the debate was heated and opinions differed, two shared convictions nevertheless emerged: 1) cut-throat price competition destroys more in the medium term than it yields in the short term and 2) a consistent focus on the customer requirements is one of the keys to success.

November 14, 2013

Munich/Düsseldorf, November 14, 2013 – Dr. Ute Dallmeier has joined KEYLENS AG, Düsseldorf, as a Managing Partner with effect November 1. Ute Dallmeier draws on some 20 years of experience in tourism, eight of them spent in a consulting role in the sphere of organization development, change and innovation management, purchasing and sales in the tourism industry.

March 4, 2013

Munich/Düsseldorf, March 4, 2013 – Vera Bornemann (30) joined the Munich office of KEYLENS Management Consultants as a project manager in March 2013. She is an expert in brand management and brand strategies as well as product mix strategies and retail concepts, specializing in the trade and fast moving consumer goods (FMCG) sectors.

February 19, 2013

Munich/Düsseldorf, 19 February 2013 – What are the rules of luxury brand management? They differ from those applying when managing "conventional" brands, as Prof. Christoph Burmann, Prof. Verena König and Dr. Jörg Meurer explain, the authors of the newly published specialist book "Identitätsbasierte Luxusmarkenführung" (Identity-Based Luxury Brand Management, published in German). For what makes luxury brands so fascinating and so appealing are their carefully cultivated brand identities. Creating these brand identities and steering luxury brands exclusively and constantly according to their defining characteristics are key success factors. Luxury brands continue to enjoy high demand, but they need to face up to new challenges such as crises of confidence, social media and green luxury.

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KEYLENS Management Consultants
Dr. Jörg Meurer
Kaistrasse 13
40221 Düsseldorf
Tel.: +49 (0)211 38 54 970