PRESS RELEASES

KEYLENS has something to say! This page contains an overview of our recent press releases. We wish you an interesting and informative read!

October 5, 2011

Munich/Düsseldorf, October 5, 2011 – Strategy consultancy KEYLENS Management Consultants continues on a steady growth path. On October 1, 2011, three experienced consultants, Matthias von Alten, Stephan Hirschsteiner, and Dr. Kai Wille, joined the KEYLENS offices in Munich and Düsseldorf.

August 31, 2011

Munich/Düsseldorf, August 31, 2011 – Payback is sold to American Express, Happy Digits is actually scrapped, the Deutschland Card is going nowhere fast, even with parent company Bertelsmann behind it. Whereas conventional customer card programs are stagnating, in the Web 2.0 new platforms and offerings are constantly pushing their way onto the market as ways for companies to keep their customers loyal online.

June 15, 2011

Munich/Düsseldorf, June 15, 2011 – Banks are still having trouble effectively incorporating social media in their communication channels. While many financial institutes do now have a presence on Facebook and other such sites, only a few of them achieve any appreciable response. This is one of the findings of an extensive social media study conducted by strategy consultancy KEYLENS Management Consultants, specialists in market-based management. Banks are throwing away potential that they could easily exploit.

April 11, 2011

Munich/Düsseldorf, April 11, 2011 – The use of social media in insurance companies has rapidly picked up speed in recent months. Especially primary insurers are among those who have discovered Facebook, Twitter & Co. as an indispensable communication channel. But in a comprehensive study of the social media activities of German insurance companies, strategy consultancy KEYLENS Management Consultants attests to the deficits that still exist in the use of social media for overarching corporate objectives in the industry.

March 24, 2011

Munich/Düsseldorf, March 24, 2011 – Companies generally find themselves unsure of where their own social media activities stand in relation to the competition. A benchmarking system developed by strategy consultancy KEYLENS Management Consultants, specialists in market-based management, helps clear up the uncertainty. The system first delivers a differentiated analysis of the status quo. It then provides optimization options that interlink closely with the overarching corporate strategy.

press contact

KEYLENS Management Consultants
Dr. Jörg Meurer
Kaistrasse 13
40221 Düsseldorf

joerg.meurer@keylens.com
Tel.: +49 (0)211 38 54 970