PRESS RELEASES

Munich/Düsseldorf, April 11, 2011 – The use of social media in insurance companies has rapidly picked up speed in recent months. Especially primary insurers are among those who have discovered Facebook, Twitter & Co. as an indispensable communication channel. But in a comprehensive study of the social media activities of German insurance companies, strategy consultancy KEYLENS Management Consultants attests to the deficits that still exist in the use of social media for overarching corporate objectives in the industry.

Munich/Düsseldorf, March 24, 2011 – Companies generally find themselves unsure of where their own social media activities stand in relation to the competition. A benchmarking system developed by strategy consultancy KEYLENS Management Consultants, specialists in market-based management, helps clear up the uncertainty. The system first delivers a differentiated analysis of the status quo. It then provides optimization options that interlink closely with the overarching corporate strategy.

Social media platforms like Facebook hardly play any role in customer communication in the energy sector, as revealed by a survey conducted by strategy consultancy KEYLENS Management Consultants, specialists in market-based management. This fact presents opportunities for energy utilities to occupy this communication space. The best way of doing this would be by focusing whenever possible on specific topics the company stands for.

At the start of the year it's not only individuals who make resolutions. Companies also make certain undertakings in their bid to achieve the greatest possible success in the new year. For 2011, one topic above all others tops the list of priorities: the customer. This is one of the findings of a study by strategy consultancy KEYLENS Management Consultants, specialists in market-based management.

Managers believe there is still a lot of work to be done on customer-focused processes. This is one of the findings of a study presented at today's CMO Circle in Düsseldorf by strategy consultancy KEYLENS. In cooperation with the KEYLENS Research Center at the University of Bremen's Institute for Innovative Brand Management (LiM), the study surveyed 200 managers from top management and marketing. The vast majority of them attach great importance to the topic of customer centricity. Yet more than two-thirds of companies admit they have only implemented customer focus to a limited extent.