Lost in marketing – why marketing and management accounting have so far failed to result in smarter budgeting

Dr. Jörg Meurer, Prof. Dr. Christoph Burmann,  2012

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Excellence in "Brand delivery"

Count Archibald von Keyserlingk, Prof. Dr. Christoph Burmann, Kilian Manninger 2012

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loyalty 2.0 – is the future of customer retention digital? (German only)

Dr. Jörg Meurer, Prof. Dr. Christoph Burmann,  2011

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Customer Centricity –
Improving earnings through customer focus (German only)

Dr. Stephan W. Schusser, Prof. Christoph Burmann, 2010

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Web 2.010 – What Chief Marketing Officers should do now (German only) 

Count Archibald von Keyserlingk, Prof. Christoph Burmann, 2010

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Identitätsbasierte Luxusmarkenführung (Identity-Based LUXURY Brand Management, published in German)

Prof. Dr. Burmann, Prof. Dr. Verena König, Dr. Meurer, January 2013

Internal Branding –
Value-based differentiation of B2B companies (German Only) 

Dr. Jörg Meurer, 4th Indukom Forum
Fürstenfeldbruck, June 30, 2011

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Customer Centricity –
Improving earings through customer focus (German only)

Dr. Stephan W. Schusser, CMO-Circle 2010
Düsseldorf, October 26, 2010

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Web 2.0 tools in German companies (German Only)

Count Archibald von Keyserlingk,
Medientage München
Munich, October 13, 2010

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La dolce vita, no thank you! The Web as a place of conflict for cosmetics manufacturers and customers (German only)

Dr. Jörg Meurer, German cosmetics distributors and marketing association VKE, Berlin, June 22, 2010

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How efficient are Web 2.0 activities in market development (German Only)

Count Archibald von Keyserlingk,
CMO-Circle 2009
Düsseldorf, November 17, 2009

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ROMI – RETURN ON MARKETING INVESTMENT (German only)

KEYLENS White Paper

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The king is dead – long live the king: Customer centricity – Corporate management geared toward customers (German only)

KEYLENS White Paper

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Importance of integration expertise for internet branding (German only)

Position Paper from the KEYLENS Research Center at the University of Bremen 10/2011

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LEARNING FROM THE TOP PERFORMERS (German ONLY)

Dr. Stephan W. Schusser, Dr. Philip B. Maloney
salesbusiness, 04/2013

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KNOW YOUR CUSTOMER (German ONLY)

Dr. Jörg Meurer
medianet, 22.03.2013

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On all channels (German ONLY)

Tobias Lampe
Energiespektrum, 12/2012

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CHALLENGE BRAND DELIVERY (German ONLY)

Count Archibald von Keyserlingk, Kilian Manninger
die bank, 10/2012

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Brand investment can pay off (German ONLY)

Count Archibald von Keyserlingk
VentureCapital magazine, 
Special Edition "Start-up 2013" October 2012

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CHALLENGE BRAND DELIVERY (German ONLY)

Count Archibald von Keyserlingk, Kilian Manninger
markenartikel, 10/2012

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MIXED BRAND ASSESSMENT (GERMAN ONLY)

Count Archibald von Keyserlingk, Kilian Manninger
Versicherungswirtschaft, 
No. 16/12  page 1204

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KAFKA FOR MARKETERS (German only)

Dr. Jörg Meurer
absatzwirtschaft, No. 07/2012, 
Page 30

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Lots of fans – so what? (German only)

Tobias Lampe
ZfK Zeitung für kommunale Wirtschaft, No. 02/2012, Page 17

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SURVEY – Taking stock fOR 2011:
ENERGY PROVIDER ON facebook

Tobias Lampe
allfacebook.de, January 3, 2012

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