PUBLICATIONS

Sharing our knowledge with you.

KEYLENS publishes studies, indicated actions, research insights, and authored articles in journals and newspapers at regular intervals based on its professional expertise, project work, and academic research.

We wish you an interesting and informative read!

Studien

Lost in marketing – why marketing and management accounting have so far failed to result in smarter budgeting

Dr. Jörg Meurer, Prof. Dr. Christoph Burmann,  2012

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Excellence in "Brand delivery"

Count Archibald von Keyserlingk, Prof. Dr. Christoph Burmann, Kilian Manninger 2012

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loyalty 2.0 – is the future of customer retention digital? (German only)

Dr. Jörg Meurer, Prof. Dr. Christoph Burmann,  2011

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Customer Centricity –
Improving earnings through customer focus (German only)

Dr. Stephan W. Schusser, Prof. Christoph Burmann, 2010

Link 

Web 2.010 – What Chief Marketing Officers should do now (German only) 

Count Archibald von Keyserlingk, Prof. Christoph Burmann, 2010

Link 

Books

Identitätsbasierte Luxusmarkenführung (Identity-Based LUXURY Brand Management, published in German)

Prof. Dr. Burmann, Prof. Dr. Verena König, Dr. Meurer, January 2013

Presentations

Internal Branding –
Value-based differentiation of B2B companies (German Only) 

Dr. Jörg Meurer, 4th Indukom Forum
Fürstenfeldbruck, June 30, 2011

 Link

Customer Centricity –
Improving earings through customer focus (German only)

Dr. Stephan W. Schusser, CMO-Circle 2010
Düsseldorf, October 26, 2010

Link

Web 2.0 tools in German companies (German Only)

Count Archibald von Keyserlingk,
Medientage München
Munich, October 13, 2010

Link

La dolce vita, no thank you! The Web as a place of conflict for cosmetics manufacturers and customers (German only)

Dr. Jörg Meurer, German cosmetics distributors and marketing association VKE, Berlin, June 22, 2010

Link

How efficient are Web 2.0 activities in market development (German Only)

Count Archibald von Keyserlingk,
CMO-Circle 2009
Düsseldorf, November 17, 2009

Link

Indicated Actions

ROMI – RETURN ON MARKETING INVESTMENT (German only)

KEYLENS White Paper

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The king is dead – long live the king: Customer centricity – Corporate management geared toward customers (German only)

KEYLENS White Paper

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Research Insights

Importance of integration expertise for internet branding (German only)

Position Paper from the KEYLENS Research Center at the University of Bremen 10/2011

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Autorenartikel

LEARNING FROM THE TOP PERFORMERS (German ONLY)

Dr. Stephan W. Schusser, Dr. Philip B. Maloney
salesbusiness, 04/2013

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KNOW YOUR CUSTOMER (German ONLY)

Dr. Jörg Meurer
medianet, 22.03.2013

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On all channels (German ONLY)

Tobias Lampe
Energiespektrum, 12/2012

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CHALLENGE BRAND DELIVERY (German ONLY)

Count Archibald von Keyserlingk, Kilian Manninger
die bank, 10/2012

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Brand investment can pay off (German ONLY)

Count Archibald von Keyserlingk
VentureCapital magazine, 
Special Edition "Start-up 2013" October 2012

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CHALLENGE BRAND DELIVERY (German ONLY)

Count Archibald von Keyserlingk, Kilian Manninger
markenartikel, 10/2012

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MIXED BRAND ASSESSMENT (GERMAN ONLY)

Count Archibald von Keyserlingk, Kilian Manninger
Versicherungswirtschaft, 
No. 16/12  page 1204

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KAFKA FOR MARKETERS (German only)

Dr. Jörg Meurer
absatzwirtschaft, No. 07/2012, 
Page 30

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Lots of fans – so what? (German only)

Tobias Lampe
ZfK Zeitung für kommunale Wirtschaft, No. 02/2012, Page 17

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SURVEY – Taking stock fOR 2011:
ENERGY PROVIDER ON facebook

Tobias Lampe
allfacebook.de, January 3, 2012

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RECOMMEND PAGE

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Press contact

KEYLENS Management Consultants
Dr. Jörg Meurer
Kaistrasse 13
40221 Düsseldorf

joerg.meurer@keylens.com
Tel.: +49 (0)211 38 54 970

Press contact

KEYLENS Management Consultants
Britt Lüder
Ludwigstrasse 8
80539 Munich

britt.lueder@keylens.com
Tel.: +49 (0)89 21 31 930

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