CONSULTING APPROACH

Implementation-based strategy consulting for market-based management

KEYLENS is a traditional strategy consultancy with a clear focus on market-based management in keeping with the approach developed by Professor Meffert from Münster University (Germany). We firmly believe that superior brand-centric and customer-centric business models represent the main crunch factor in successful corporate management. Accordingly, a company should be managed with an eye to its sales market rather than to the capital market, for instance, as the shareholder value method would demand.

KEYLENS is therefore a strategy consultancy for growth and profitability strategies. These are based on superior market-based business models, which are implemented in the form of brand, marketing, sales, and customer management programs. Our client list includes international corporate groups and small to medium businesses alike.

CLIENT STATEMENT

Elmar Schmidt
CEO, Caparol

"I have never before experienced a strategy consultancy that was able to get to grips with the market and product specifics of our industry and our company at such speed and in such depth. KEYLENS starts with the big strategy and ends with implementation right down at the product and trading activities level."

CLIENT STATEMENT

Ralf Pütmann
Former Vice-Chairman of the Executive Board, GALERIA Kaufhof

"You can count on KEYLENS to deliver outstanding 'return on consulting' with a great deal of entrepreneurial momentum. Broad-based market expertise and precise analysis, clever strategy development and strong implementation excellence have proven time and again over the years to be the success formula for this team of powerful consultants through and through. Wholeheartedly recommended."