Recent KEYLENS study in conjunction with the University of Bremen on why marketing and management accounting have so far failed to result in smarter budgeting.
How do Facebook, Groupon and the like influence traditional customer loyalty programs such as Payback and Deutschland Card? A recent KEYLENS study shows that offline and online customer loyalty complement each other. (German only)
The challenge in marketing is constantly becoming more eclectic; many companies are failing to deal with the complexity. The KEYLENS Smart Budgeting approach pursues four unique principles and is supported by a set of proven tools. (German only)
Strategies for digital communication are the order of the day. They are a must for every company. Benchmark analyses by KEYLENS show how great the gulf really is between requirements and reality, between top and bottom performers.
Behzad Zabeti is the first participant in the new KEYLENS Doctoral Consultant Program, a combination of top management consulting and doctoral studies that is unique in this form.
Munich/Düsseldorf, January 17, 2012 – Dr. Philip Maloney (32) joined the Düsseldorf office of KEYLENS Management Consultants in January 2012 as a Senior Consultant. He is an expert in strategic management consulting and brand management,...
Munich/Düsseldorf, December 14, 2011 – More and more companies are getting into the social web and seeking to dialog with customers there. But what exactly do customers expect from companies' social media activities? In conjunction with the...
Munich/Düsseldorf, October 26, 2011 – Whether we're talking about business flows from customer to user, from an association to a social network, or from enterprise resource planning to the cloud economy, the boundary between the virtual and the...
